Cajun Hen, a rising franchise chain based mostly in Lafayette, Louisiana, has expanded to 185 areas in america. As a result of they understand that home progress is restricted, the house owners are considering enlargement to chose overseas nations. To this point, analysis has proven that the rights to make use of most of the agency’s recipes might be offered to different eating places, cafeterias, and meals shops. Cajun also can promote prepackaged meals merchandise, full with spices, to different markets. At this level, whether or not to start out by opening company-owned shops or promoting franchises remains to be a toss-up. In any case, the long-term image appears to be like good.
Even when Cajun opens company-owned eating places in another country, it could have to purchase native meals merchandise to complement the menu; in reality, it could have to purchase rooster from native producers for the usual menu. In doing so, the corporate could be engaged in _____.