We help people live their best, healthiest lives
In 1977, two college classmates sat at a kitchen table in the very house pictured above, sketching business ideas on a napkin. The entrepreneurs started with a small import business selling various items including wood-burning stoves and clocks. Spotting early trends of fitness and running, ICON’s founders shifted their focus to the emerging opportunities in these new industries. In the 1980s, ICON introduced treadmills that folded for storage. The result was SpaceSaver™—an ICON innovation that lets consumers “fit fitness into the home” and ignited growth in the home fitness category. This early example shows ICON’s synergy of design, engineering and manufacturing knowledge. Over the decades, many more simple but brilliant improvements followed, allowing ICON to lead by innovation. Today, ICON’s premier brands, including NordicTrack and ProForm, are the top ranked equipment in each of the industry’s three largest categories—treadmills, stationary bikes, and ellipticals. Innovations with the iFit brand into wearables and online fitness solutions keeps consumers motivated and informed. Our Altra brand of footwear and apparel for fitness, road and trail running expands ICON’s offerings for a fit and healthy life.
ICON’s founders have maintained headquarters in the same city where it all started: Logan, Utah—located in beautiful Cache Valley. It’s simple. This gorgeous northern Utah city lies smack dab in the middle of amazing skiing, fishing, hunting, mountain biking, climbing, hiking, and many more outdoor activities. Logan is just a few hours drive from six National Parks. The old adage of “Play where you work, work where you play” easily sums up life here in the valley. Logan boasts a low cost of living, minimal traffic and commute times, easy access to Salt Lake City International Airport, and has been voted one of the safest cities in the United States to live. Cache Valley also has some of the best education in the country, beginning with Pre-K through the local university, Utah State University—GO AGGIES!