Merchants who sell handmade goods can list their products on specialized marketplaces. There, merchants can find potential customers, along with a community of like-minded creators and sellers.
Here is a list of marketplaces for handmade goods. Some of the marketplaces focus on handcrafted items. Others focus on goods with a unique, quality design.
Etsy is the go-to marketplace for millions of makers of handmade goods, vintage items, and craft supplies. Etsy offers merchants an assortment of tools to grow a following, boost visibility, attract new customers, manage inventory, and communicate with buyers. In 2018, Etsy’s total merchandise sales were approximately $4 billion. Price: $0.20 listing fee and 5 percent transaction fee.
Handmade at Amazon
The Handmade store at Amazon is available solely for handcrafted products. If you already sell there, Amazon will provide instructions to add Handmade to your account once you’re approved. Your Artisan profile has a custom URL to make it easy for consumers to find your shop. Ship your orders with Fulfillment by Amazon, for convenience. Creating your shop and listing products is free. Price: 15 percent per transaction.
Aftcra is a community-oriented marketplace to buy and sell unique, American-handmade, artisanal products. Its mission is to support local artists and artisans living in America by connecting them with handmade admirers worldwide. Aftcra was founded in Milwaukee and launched in 2013. Price: 7 percent per transaction.
ArtFire is an online marketplace and community for sellers of handmade goods, fine art, vintage design items, craft supplies, and maker-made media. Plans include access to the ArtFire marketplace, a customizable shop, live customer-service chat, and marketing tools. ArtFire was founded in 2008 by John Jacobs, who had a large jewelry supply company on eBay (more than 65,000 auctions per week). Price: Plans start at $4.95 plus $0.23 per item listing.
IndieCart is a community of independent shops with handcrafted items for family and home. IndieCart does not accept sellers of vintage items or supplies. Sell products by auction, custom sale secured with a deposit, or first-come-first-served. Price: $7.50 per month.
Storenvy is a platform for unique products from indie brands and small businesses. Merchants sell via a custom store and the Storenvy marketplace. The marketplace is similar to a social network for shopping. Community members vote on their favorite products by “envying.” The more envies your products get the more exposure your business will receive on the trending feed, category pages, and search results. Price: Free marketplace listing up to 1,000 products. Premium plans start at $14.99 per month.
Zibbet is a platform for artists, makers, and creative entrepreneurs to sell products on the Zibbet marketplace and other sales channels — managing it all on the Zibbet platform. When you make a sale on the Zibbet marketplace, inventory numbers automatically update in real-time across all of your connected sales channels. Price: $5 per month, per sales channel.
Society6 is a marketplace for original works from independent artists. It offers roughly 30 categories of premium artist-designed products, from wall art and apparel to tech accessories and home decor. Artists can also join the affiliate program to earn an additional 10 percent on sales. Price: 10 percent per transaction.
Cargoh is a curated social marketplace for independent creatives, connecting buyers and sellers of indie products from around the world. Although it favors handmade products, Cargo is mainly looking to provide buyers with an eclectic mix of items. It’s free to set up a store. No listing fees, no setup fees, no monthly fees. Price: 10 percent per transaction.
World Wide Arts Resources, through Wwar.com and Absolutearts.com, provides a marketplace for emerging and established artists to promote and sell art. Start your own free or premium website at Absolutearts.com, which includes tools to promote your portfolio site. In addition to its search engine, World Wide Arts Resources and Absolutearts.com distribute weekly international arts information to its subscriber base. Price: Free account for up to 20 pieces. Premium accounts start at $55 per year. Sales commissions are tiered.
Cratejoy is a platform for subscription products. If your handmade product is conducive to recurring-purchases, Cratejoy may be for you. Cratejoy offers a marketplace and custom stores. Customize your subscriber experience and access advanced renewal, shipping, and customer management tools. Build a custom website with responsive web templates and multiple app integrations. Price: Marketplace is 11.25 percent per transaction.
iCraft is a marketplace exclusively for handmade products. Create coupons, discounts, sales, sets, and collections to attract buyers. Connect social feeds to your store, and add a promo widget to your blog or website. There are no commissions on sales. Price: Plans start at $10 per month.
Spoonflower is a marketplace connecting makers and consumers with design artists. It’s supported by Spoonflower’s on-demand digital printing technology and eco-friendly, sustainable, and scalable manufacturing processes. Designers’ work includes fabric, wallpaper, home goods, or other products — all available via the marketplace. Designers agree to let Spoonflower set the retail price of products. Designers then earn from 10 to 15 percent of the sale.